Black Eyed Peas

by Wade Kergan
Positive messages and breakdancing are integral parts of hip-hop culture, but by 1990 those elements had been temporarily eclipsed by the tough gangsta image and bleak but compelling lyrics of West Coast groups like N.w.a. However, despite sharing a zip code, Black Eyed Peas' vision goes beyond the cracked-sidewalk vignettes and sampled gunfire of Los Angeles' gangsta style. The socially conscious group's earliest connections go back to high school, when Will.i.am and Apl.de.ap were part of Tribal Nation, a breakdancing crew. Eventually the pair focused more on music -- hip-hop, specifically -- and split off into their own as Atban Klann, their esoteric name an acronym for A Tribe Beyond a Nation. Eazy-e's Ruthless Records signed the group in 1992, but many in the Ruthless camp were puzzled by the group and the enthusiasm of Eazy, who had no problem reconciling his own gangsta style with the peace-minded breakdancing of Atban. Although an album was recorded, Ruthless shelved it, unsure how to market a group whose style wasn't dependent on violent braggadocio like N.w.a.